Influencer marketing is a form of social media marketing that involves working with influential people with a large social media following. Influencer marketing aims to establish relationships with these influencers and get them to build your brand or promote your products to their followers.
Influencer marketing has many benefits, including reaching a large audience, building trust and credibility, and improving search engine optimization. It is also a productive way to reach out to new potential customers and build trust and credibility for your brand. Besides, it helps you connect with other experts in your industry, which can help you create valuable partnerships.
However, discovering the right influencers to work with can be challenging, and there is always the risk that they will not deliver on their promises.
How do you solve these issues? Luckily, there are now BI tools available that can help you with your influencer marketing research.
The best BI tools can help you track your progress and performance and identify which influencers impact your business most. For example, Awario, a social listening tool, enables a business person to monitor competitors, implement social selling and figure out influencers in a particular niche. Then, there's Klear, a tool specifically designed for influencer marketing. It uses different social media data to find influencers, and has social listening features that help monitor and analyze campaigns.
The list of such tools is long, but we can't forget to mention Traackr, which has dominated the influencer marketing industry since 2008. With an enormous influencer database, Traackr lets business users search and filter using many metrics -- social channels, keywords, location, language, age, gender, followers, and brand affinities.
These tools can help you identify relevant influencers, track their performance, and assess how they impact your business. With these insights, you can make better-informed decisions about your influencer marketing strategy and ensure you get the most out of it. Ultimately, that's what
business intelligence solutions are all about!